Strategy, brand, e-commerce and marketing for a premium paint and wallpaper brand
A Case Study
Overview
Paint & Papers is a premium paint and wallpaper brand.
I led its vision, brand, e-commerce, content and marketing, shaping it into a consumer brand built for homeowners.
Brand Identity
Created the brand identity from scratch including logo, colour palette, typography, and brand voice; shot and edited all photographs and videos.
Colour First
Structured the shopping experience around colour rather than finish, which became the brand's main USP and allowed for a seamless user experience with premium, friction-reducing tools that set it apart from incumbent stockist sites.
Custom Build
Built a Shopify store, including custom-coded features such as complementary colour scheme displays and a wallpaper calculator.
Audience Growth
Grew @paintandpapers_uk from inception to over 5,350 followers through self-produced content.
Retention
Built the email and SMS programme from scratch to convert first-time buyers into repeat customers.
The Impact
In just over a year, Paint & Papers grew from an idea into an established premium consumer brand.